
Fortifiber Building Systems Group, 419 W. Plumb Lane, Reno, NV 89509
For Immediate Release
For More Information Contact:
Chris Yount
Fortifiber Building Systems Group
(775) 333-6400
cyount@fortifiber.com
RENO, NV, August 1, 2006 - WeatherSmart™ - The Next Generation in Housewrap Technology from Fortifiber Building Systems Group® has been selected for Building Products Magazine's 2006 Most Valuable Product Award. Featured in the July/August issue, the magazine says the MVP award "singles out an elite group of products worthy of special recognition."
WeatherSmart, a unique polymeric weather-resistive barrier, is the latest innovation from Fortifiber Building Systems Group, an industry leader in moisture control solutions. As part of a complete Moisture Control System, WeatherSmart offers builders a warranted solution that works in every climate and behind virtually every exterior cladding.
Building Products' annual MVP Awards competition recognizes new products that "specifically benefit building professionals." To judge the competition, the magazine assembled a panel of expert builders, remodelers, multifamily developers and architects who evaluated hundreds of entries in eight categories and chose winners based on which products were "of value to pros." To make the cut, products must reduce installation time, callbacks or labor costs; solve a problem; simplify installation; boost profits; or add curb appeal or a "wow" factor to a home.
One of the judges who selected WeatherSmart as a standout product said, "It's a good product because it works. It also stops problems down the road."
"Among hundreds of new products introduced in the past year, we're proud that WeatherSmart has been singled out by our peers in the building industry," said Jim Rossner, Fortifiber's Marketing Director. "We're very pleased that the product has been so well accepted by the building industry in such a short period of time."
WeatherSmart Solves Problems
Developed out of new innovations in polymer technology and building science, WeatherSmart is a polymeric weather-resistive barrier that employs a high-strength non-woven substrate and a monolithic non-perforated coating of smart polymers. The result is a housewrap that delivers balanced moisture control in any weather condition - regardless of humidity levels and temperatures. Its unique construction helps protect against the elements and provides a highly reliable air infiltration barrier, while remaining extraordinarily durable and UV stable. The "smart" polymer design also eliminates the need for perforations, making it highly resistant to surfactants, which can cause other housewraps to fail. Builders can count on WeatherSmart to stand up to the most rugged jobsite conditions and continue providing protection long after the exterior cladding is installed.
Backed by the Industry's Most Comprehensive Warranty
WeatherSmart is part of a complete, scientifically engineered, Moisture Control System, which includes weather-resistive barriers, flexible flashings, sheathing tape and sealant. The system combines the latest materials advances with sound building science principles to reliably manage external water related structural failures, such as mold and mildew. WeatherSmart is backed by the FortiShield® 10-Year Warranty - the industry's most comprehensive 10-year warranty. When used as specified, as part of a complete system, WeatherSmart provides added assurance that wall system installations will remain trouble-free for years to come.
About Fortifiber Building Systems Group
Fortifiber Building Systems Group has earned a solid reputation for technical expertise, practical know-how and responsiveness to the needs of the building industry by providing Moisture Control Systems that help protect builders and owners from moisture related problems that can damage residential and commercial buildings. Over its 67-year history, the company has become a trusted partner in the effort to solve moisture related building problems, and a valued advisor to building code officials in local communities on construction issues. Fortifiber Building Systems Group operates plants in Fernley, NV, Attleboro, MA, Valdosta, GA and Los Angeles, CA, and is accessible via the Internet at www.fortifiber.com.